The Right Message at the Right Moment

Automated email sequences triggered by registration, reminders, and post-event milestones. Audience segmentation to target the right people. Marketing automation rules that fire when sales thresholds, dates, or registration milestones are hit.

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Overview

Event marketing does not stop when tickets go on sale. Confanum includes a built-in email marketing engine so you can nurture attendees from the moment they register through post-event follow-up — without needing a separate Mailchimp or Constant Contact account. Every email is sent from your domain, styled with your branding, and tracked with open and click rates.

Set up lifecycle email sequences that fire automatically: a welcome email after registration, a schedule preview one week before, a reminder the day before, a "thank you" after the event, and a post-event survey. Each sequence is a series of emails with configurable delays and conditions.

Segment your audience by ticket type, purchase date, event attendance history, membership tier, or custom criteria. Then set up marketing automation rules that trigger actions when conditions are met: send an upgrade offer when VIP tickets hit 80% sold, blast a reminder when the early bird window closes in 48 hours, or notify past attendees when next year's event goes live.

Key Capabilities

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Automated Email Sequences

Build multi-step email sequences triggered by lifecycle events: registration, ticket purchase, event reminders, post-event follow-up. Each email has configurable delays, conditions, and A/B subject line testing.

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Audience Segmentation

Auto-segments based on ticket type, purchase date, and attendance history. Custom segments using any combination of criteria. Target VIP buyers, first-time attendees, lapsed fans, or members of a specific tier.

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Marketing Automation Rules

Rule-based triggers that fire actions when conditions are met. Sales threshold triggers, time-based triggers, registration milestone triggers. Actions include sending emails, applying discounts, or sending push notifications.

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Post-Event Surveys

Build surveys with multiple question types: rating scales, multiple choice, open text. Auto-send to all attendees after the event. View aggregate statistics and individual responses in your dashboard.

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Live Polling

Run live polls during sessions: multiple choice, rating scales, and word clouds. Attendees vote from their phones, and results update on screen in real time. Great for panels, keynotes, and feedback sessions.

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Campaign Analytics

Track open rates, click rates, unsubscribes, and conversions for every email. See which sequences drive the most ticket sales. Compare segment performance and optimize your messaging over time.

Email Sequence Flow

1

Build Your Sequence

Choose a trigger (registration, purchase, date-based), add email steps with delays (immediately, 1 day, 1 week), and write your message using the visual email editor with your brand colors and logo.

2

Define Your Audience

Select who receives the sequence: all registrants, specific ticket types, members of a segment, or a custom list. Set exclusion rules to avoid emailing people who already converted.

3

Activate and Monitor

Turn on the sequence and watch it run. New registrants enter the sequence automatically. Your dashboard shows how many people are in each step, open rates, and click-through rates in real time.

4

Optimize and Repeat

Use analytics to identify what works. A/B test subject lines, adjust timing, refine segments. Clone successful sequences for your next event and build a library of proven email campaigns.

Stop Sending One-Off Blasts. Start Building Relationships.

See how automated email sequences, smart segmentation, and marketing automation can drive more ticket sales and deeper attendee engagement. We will walk you through the full setup.

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